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Displaying 2 articles of 2 total result(s).
Original Article

Instrument Development To Measure Message Strategy

Nan Zakiah Megat Ibrahim
,
Aida Suhana Hamid
,
Aida Zuliyana Ahmad Anuar
,
Nurul Zaitul Itri Alias

Keywords: Confirmatory Factor Analysis (CFA), Instrument, message strategy, Majlis Amanah Rakyat (MARA)

Article no: 2

Pages 8-15

Doi: 10.15405/epsbs.2021.06.02.2

>View as HTML >Abstract >Download PDF
Original Article

Message Strategies To Increase Facebook Engagement

Muhamad Shamsul bin Ibrahim
,
Khairulnissa Abdul Kadir
,
Logeswary Krisnan
,
Manimaran a/l Krishnan Kaundan
,
Mohd Khaidir Abdul Hamid
,
Laila Muhammad

Keywords: Message strategy, posting strategy, posting format, social media, tone of a post, user engagement

Article no: 7

Pages 51-57

Doi: 10.15405/epsbs.2021.06.02.7

>View as HTML >Abstract >Download PDF

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